Help me pick a logo

[Chico23231]

I like it CRed !

[CRedskinsRule]

Originally Posted by Chico23231

I like it CRed !

Thanks Chico - been an amazing few months of growth for me but wanted to share this and check in with the Warpath crew!

[Chico23231]

Originally Posted by CRedskinsRule

Thanks Chico - been an amazing few months of growth for me but wanted to share this and check in with the Warpath crew!

Keep doing what you are doing...it’s a great time for change. I know a couple folks who have used this COVID down cycle in work to re-evaluate and re set their jobs-careers.

[Monkeydad]

Originally Posted by CRedskinsRule

I am going to hijack this thread for a quick second to get your guys opinion on my new logo. Honest constructive feedback appreciated!

The 3 versions are all the one logo just different applications

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Well done and it's good to have simplified versions for some applications.

I especially like the monkey in a suit you used in the logo.

[CRedskinsRule]

Originally Posted by Monkeydad

Well done and it's good to have simplified versions for some applications.



I especially like the monkey in a suit you used in the logo.

He was quite subtly drawn into it wasnt he!!!

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[CRedskinsRule]

So on my logo i have 3 color palettes I am looking at. Any thoughts are appreciated!



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[sdskinsfan2001]

No. 1

[Monkeydad]

Ranked:


#2 - best contrast and professional colors

#1 - seems like a tropical pallette to be used regionally...and the NY Islanders uniform revision that fans hated (Gorton's fisherman set)

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#3 - do not like the pastel color palette. Not must contrast from a distance.

[Monkeydad]

https://nypost.com/2018/12/06/inside...isherman-logo/

It was all Billy Joel’s fault.

In 1995, the New York Islanders decided to freshen the team’s look by introducing a new logo, jersey and mascot. The decision eventually turned into one of the biggest sports marketing disasters of all time and a debacle that still rankles local hockey fans decades later.

A designer eventually created an image of an older, bearded man in a rain slicker and oilskin hat holding a hockey stick.

The team rushed to unveil the new look to the public, but failed to do any focus-group research.

“If you would have thrown that image out to a group of kindergartners, they would have said this is the Gorton’s fisherman,” Hirshon says.

The new jerseys debuted in the 1995-96 season, and fans and detractors alike immediately noticed the resemblance to the frozen-food icon. One dismayed supporter hoisted a banner at the Coliseum reading, “Fish sticks are for dinner, not our logo.”

Enlarge ImageThe logo was compared to the Gorton's Fisherman (left).
The new logo (right) was compared to the Gorton’s Fisherman (left).New York Islanders
The Islanders also introduced a new mascot. Nyisles (pronounced “Niles”) was a 7-foot fisherman caricature with a 15-pound plastic head and a red flashing light atop his head. He fell as flat as a flounder.

Fans booed him at his debut, and one 10-year-old boy was quoted as saying, “I’d like to assassinate him. I think he’s stupid.”

Rob Di Fiore, the man inside the costume, who was paid $75 per game, was subjected to endless abuse. At one game, a young boy punched him and kicked him in the groin.

An angry Di Fiore changed into street clothes and later found the boy in the stands. He bent down and whispered in the child’s ear, “I know who you are.” The kid never bothered him again.

The disastrous marketing moves were not helped by the team’s performance. The Islanders finished in the division cellar.

Fan reaction to the logo change continued to be just as hideous. The team’s management caved to the pressure and was ready to change back by the end of the season. But the NHL, worried that retailers would be stuck with an unsellable product, made the team keep the fisherman around for a second season.

Although the reaction to the jersey change was overwhelmingly negative, the shift actually had helped sales.

The Islanders sold some 10,000 fisherman jerseys in the 1996-97 season and moved up to 17th in overall NHL apparel sales.

But the fisherman was soon drowned for good. The NHL gave the Islanders permission to wear their original jerseys for up to 15 home games in the 1996-97 season before abandoning the revamped look entirely the following year.

“It was clear that this logo brought out such strong feelings, that they wanted to move past it as quickly as they could,” Hirshon says.

“For years, it was whitewashed. There would be no merchandise available. You’d go around the arena and there wouldn’t be any photos of players wearing the jersey. There was nothing.”

One of the main lessons from the disaster was about timing.

“You really want to rebrand when you have a winning team,” Hirshon says. “It’s not a Band-Aid to cover up when you’re losing. Fans will see right through that.”

That and never turn to Billy Joel for marketing advice.

[CRedskinsRule]

Originally Posted by Monkeydad

Ranked:





#2 - best contrast and professional colors



#1 - seems like a tropical pallette to be used regionally...and the NY Islanders uniform revision that fans hated (Gorton's fisherman set)



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#3 - do not like the pastel color palette. Not must contrast from a distance.

Thanks. 2 has gotten the majority of the support from people I trust for marketing. 1 has gotten a lot of support from friends that don't have marketing backgrounds and 3 has been a nicbe type favorite.

Think i am going with 2.

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[Monkeydad]

The right choice.