Now I can excuse some of my antagonists on WP.
J/K
How our modular brains lead us to deny and distort evidence - Shermer
There is no unified “self” that generates internally consistent and seamlessly coherent beliefs devoid of conflict. Instead we are a collection of distinct but interacting modules often at odds with one another. The module that leads us to crave sweet and fatty foods in the short term is in conflict with the module that monitors our body image and health in the long term. The module for cooperation is in conflict with the one for competition, as are the modules for altruism and avarice or the modules for truth telling and lying.