Mattyk72 is the admin of this site, so it would go directly to him. He would use the money to make the site better, in much the same way the donations (
http://www.thewarpath.net/announcement.php?f=33) have.
My whole reasoning behind this is to
a) Give the people who annoy others with their avatar whining a viable solution, and thus no have no excuse to whine.
b) Maybe come up with a little extra revenue for site maintenance/ enhancements/ etc at the same time.