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SmootSmack · 10-18-2007, 03:43 PM

Well, a big thing is treating NASCAR like a 7 day a week sport. Which is why there is a daily studio show. Also such things as the aforementioned "cut away car" and other features to educate fans, not to mention the Icons you see during races designed to drive (no pun intended) people to ESPN.com to learn more about various aspects of NASCAR. There is a big effort to expand the reach beyond just television, and into radio, magazine, internet, etc.

10-18-2007, 03:43 PM	#28
SmootSmack Uncle Phil Join Date: Feb 2004 Posts: 45,256	Re: NASCAR vs NFL??? Well, a big thing is treating NASCAR like a 7 day a week sport. Which is why there is a daily studio show. Also such things as the aforementioned "cut away car" and other features to educate fans, not to mention the Icons you see during races designed to drive (no pun intended) people to ESPN.com to learn more about various aspects of NASCAR. There is a big effort to expand the reach beyond just television, and into radio, magazine, internet, etc. __________________ You're So Vain...You Probably Think This Sig Is About You