In answer to your question, no. Not that I can recall specifically.
To me, it seems like typical plaintiff attorney cosying up to the jury and pushing the boundaries of fact/argument in opening. Never heard of "Reptile". Googling now ...
Yes. I am familiar with "Rules of the Road". I am doing a in-house seminar on damages/negotions in September and am trying to get my office to get a copy of it and David Balls' "Damages3" as references.