News Outlets Sweat Over Exit Poll Accuracy

[SmootSmack]

Media outlets are preparing for the possibility that their Election Day surveys could be skewed because of overstated support for Barack Obama, largely because of the enthusiasm of his supporters.

While exit polling is a notoriously inexact science—early exit poll results suggested John Kerry would be elected president in 2004—the introduction of several new variables, ranging from the zeal of Obama’s supporters to his racial background to widespread early voting, is causing concerns among those charged with conducting the surveys and the networks that will be reporting them.

News outlets sweat over exit poll accuracy - David Paul Kuhn - Politico.com