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Old 03-06-2006, 08:55 PM   #1
70Chip
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Tuesday Vote

The CW, based on my reading, is that there is not enough revenue sharing in the deal offered by the PA to satisfy the small market cabal. They suppossedly had a conference call recently and reaffirmed their solidarity. Cash over Cap is also a stumbling point here. If the deal fails but gets the approval of the Gang of 9 (the haves) and say 7 or 8 fencesitters won't that cast the have-nots as the antagonists in the whole drama?
As events unfold, the media may start to focus on what these clubs are actually asking for.
Up until now, revenue sharing has made sense because it was largely composed of television revenues. On television, a Green Bay or a Cincinatti contributes just as much to the league's success as New England or Dallas. As for NFL properties (jerseys etc.), revenue sharing could be viewed as a hedge for teams against a rainy day. These sales will fluctuate with a team's relative success and so it tends to even out. (I realize that there exceptions and clubs like the Raiders have a legitimate beef.) Dividing ticket revenue on a percentage basis makes sense for similar reasons.
However, in seeking to divide all revenue, these owners are essentially asking to be given ownership in their competition. Brown of Cincinatti is essentially saying, "It's fine for the Redskins to sell their stadium naming rights, but I would never do such a thing. My father's name is far too important. Now fork it over." I think it requires an enormous amount of nuts to make such a demand.
If the media would report on things this way, instead of always portraying Snyder et. al. as overcome with greed, there would be pressure on the poor group not only to get a new deal done, but to become more agressive in their marketing. I know I've made some of these points before, but it looks to me like the haves are being set up as the bad guys here and it really gets under my skin. I always thought that Atlas Shrugged by Ayn Rand was hamfisted, overwrought, and simplistic--a comic book for hyper-active adults. It sure looks prescient today.
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