[dgack]

I actually don't envy the Dallas media limelight. It turns the team into a bunch of divas and look how they respond? They played terribly, made gag-reel worthy mistakes all night long and the media covered for them.

Anyone think that actually does any service to the team or the players? Romo will come away from this game feeling like he did a good job instead of being disgusted.

I prefer the Gilbert Arenas school of motivational psychology, personally. (Though not the Arenas school of PR): "They all hate you, they all want to see you fail. F' em. Stick it in their faces. "

On the PR side I'm all Art Monk:

"Do your work, pound the other guys, and when the fickle media wants to do an interview and hear you talk about how awesome you are, you say "just doing our jobs, nothing more."