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Only idiots quote themselves, and yes I am a confirmed idiot.
This is the exact scenario I was talking about. Anyone can look at a flyover of a closed stadium (regardless of cost) and say that's an idiotic move (heck if it's a recruiting tool put an awesome video together and play it at that same instant on the big screens). But then you put it against a 150,000,000 naval recruiting budget, and you say "gee, that's not too bad". In fact, the question/comment should be what else are we paying for redundant or meaningless actions in that 150,000,000 budget, and could we maybe cut some of them, and still have an effective recruiting campaign.
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I stand corrected, the Air Force spends 150 million, the Navy spends 260 million (army 545 million and the marines spend 1 billion). Not sure exactly how much they spend on recruiting vs advertising but I do know that they have a ton of commercials on TV. Honestly though, these guys aren't in the business of spending money wisely and why should they? No one holds them accountable and
the more you spend the more you get.
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I had never looked at recruiting budgets before, but you are telling me we need 150 million just to recruit for the navy? I mean, you already have a loyal base, name recognition, pride of service and we still need to put that much into it? I am a little shocked.
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You overestimate the desire of the current generation to serve.