Rebrand coming (hopefully)?
Return to Bullets? HOEPFULLY!
Looks like Ted is at least returning to the red/white/blue scheme with his mention of cross-marketing with the Caps at the Verizon Center. Since the Caps already tried and trashed the blue/gold/black color scheme and returned to their proper colors, I don't see the Caps going to the Wizards' color scheme again...rather, the other way around.
An Important Message from Ted Leonsis
Quote:
Dear Caps Fan,
By now you have probably heard the news that my partners and I have completed our purchase of the Washington Wizards and Verizon Center and created a new company – Monumental Sports & Entertainment – that owns those entities as well as the Capitals and the Mystics.
You’re likely to see and hear more from me on this news in the coming days – in the media, on my blog (Teds Take), at the NBA Draft. It’s big news, and something my partners, my family and I are very excited about.
But I’m here to assure you that even if you hear me talking about the Wizards a lot, I haven’t – and never will – overlook the Capitals and our commitment to bring a Stanley Cup to Washington. I will continue to be focused on your well being and happiness.
A few people have asked how I expect to juggle these new responsibilities. I believe I’ve always been someone with great “bandwidth” to cover a variety of interests, including different companies, film projects and, foremost, my family. The Wizards will have a place in those interests, no bigger or smaller than the Caps – just as I don’t choose between my son and my daughter!
The creation of Monumental actually creates opportunities that I hope Capitals fans are excited about. We now program Verizon Center and we hope to be able to offer terrific new cross-marketing opportunities to our fans. We plan to continue to improve the fan experience at Verizon Center and will count on your feedback to do so. And we will over-index on scheduling and maintenance-oriented projects related to all of your teams.
Thanks as always for your support, and I will see you at Kettler Capitals Iceplex, the Caps Convention and Verizon Center in the upcoming months. And I’m always available to you at washingtoncaps@aol.com.
Sincerely,
Ted Leonsis
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