Quote:
Originally Posted by skinsfaninok
It's all for marketing , they have the name picked already , they are probably just going through legal stuff right now
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This. The marketing and branding going on is spot checking for any pitfalls because they can't just announce the name and hope the legal stuff follows.
It is very clear that they have a plan in place and are following it. Along the way, I believe, they are trying to give the fan base an decent view of the process so that people know it was a diligent effort.
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