https://www.cbsnews.com/news/sliding...ks-for-a-loss/
These days, however, the most popular U.S. professional sport isn't such a sure bet. According to Pivotal Research analyst Brian Wieser, viewership for the NFL was down 14 percent on a year-over-year basis during the first week of the 2017-18 season. That's the lowest level of same-week viewing since 2009
14% is significant period. What's the excuse this year? Last years excuse was pretty bad.