WP: In Todd They Trust
 

The plan sounded easy, no? Find an anonymous backup quarterback and create a blog caricature, a player on the very periphery of the NFL -- so removed that someone might believe it really could be him. It started less than two years ago as a gaff, a harmless way for two law school students at George Washington University to kill time.

Link: [url=http://www.washingtonpost.com/wp-dyn/content/article/2007/12/14/AR2007121401787.html]Mike Wise - In Todd They Trust - washingtonpost.com[/url]