F... Lexus Xmas Commercials

Marketing folks usually know what they're doing. Take a look around the next time you drive in and around DC and note the badges on the vehicles nearby. $50k here, $35k behind you, $125k over there, etc etc

There is big money in the region and Lexus knows it. They probably don't sell too many cars that actually become spur of the moment gifts, but I bet they do sell a fair amount of cars because of the ads.

Wife sees the ad, says to husband "you should buy me a new Lexus, look how cute it is with the bow!".
Husband - "OK, maybe we'll go take a look this weekend"
Wife (Saturday evening) - "Thanks for the new car, honey!"

That is probably a bit dramatic to some extent, but not too far off reality.

This. Marketing people are smart. These Lexus commercials have been coming on as long as I can remember. You don't keep a marketing campaign running for that many years if it's ineffective. The average NoVA household income is what, 120K? That means there are a lot of households above that...

The worst one now is the one when they are coming down the elevator and the annoying song is playing on the elevator PA system. That one sucked me in becasue I was like that song sounds familiar then they rush outside and there is the Lexus, I was like Noooooooooo I didn't see that coming. It was almost like a horror film;you see people on a fishing boat then you hear a familiar soundtrack in the background but are unsure of it until a giant shark jumps out of the water eats everyone; the Lexus car is the giant shark in that commercial.

2011 Lexus December to Remember Sales Event - Elevator - YouTube (http://www.youtube.com/watch?v=hBQApiFisbM&feature=results_main&playnext=1&list=PL1033E7B2FD670A05)


Has there every been one with minorities in it? OR is it always some goof white folks?


This one is pretty god awful also!

2011 Lexus December to Remember Sales Event - Holiday Hero - YouTube (http://www.youtube.com/watch?v=HoJLchtdn2Q)

I don't buy new cars, and i can't think of anyone I know that just drops 50k on a present. I understand some people can afford to, but it seems like a really bad investment/use of money.

Well I'm going shopping for a car for my wife this weekend. And I know she wants a Lexus.

We'll see. My signing bonus wasn't exactly Lexus worthy but whatever...but where the hell am I gonna find a ribbon big enough to wrap around a car?

If you buy the Lexus I tell them its no deal without the ribbon.

Marketing folks usually know what they're doing. Take a look around the next time you drive in and around DC and note the badges on the vehicles nearby. $50k here, $35k behind you, $125k over there, etc etc

There is big money in the region and Lexus knows it. They probably don't sell too many cars that actually become spur of the moment gifts, but I bet they do sell a fair amount of cars because of the ads.

Wife sees the ad, says to husband "you should buy me a new Lexus, look how cute it is with the bow!".
Husband - "OK, maybe we'll go take a look this weekend"
Wife (Saturday evening) - "Thanks for the new car, honey!"

That is probably a bit dramatic to some extent, but not too far off reality.

A big part of the battle is brand awareness. Lexus has done such a good job with their commercials that when a lot of people think of luxury cars they don't think of Rolls Royce, Jaguar, or Cadillac but Lexus. And who can blame them, they're great cars. Mercades and BMW is pretty good with their commercials as well but Lexus is probably the first name that pops into a lot of peoples heads when they think of luxury vehicles.

Mercedes kind of blew a big opportunity not buying ad time on Monday Night Football with the game being played at the new Mercedes Benz Superdome

Mercedes kind of blew a big opportunity not buying ad time on Monday Night Football with the game being played at the new Mercedes Benz Superdome

That's definitely odd, what's up with that?

What is it with women and Lexus'? They make overpriced uninspiring cars. Am I the only one who thinks they make the most bland cars on the market?

Mercedes kind of blew a big opportunity not buying ad time on Monday Night Football with the game being played at the new Mercedes Benz Superdome

Well they did pay for the name on the superdome.

What is it with women and Lexus'? They make overpriced uninspiring cars. Am I the only one who thinks they make the most bland cars on the market?

Sounds like someone needs to go for a test drive
https://encrypted-tbn0.google.com/images?q=tbn:ANd9GcTqgZ0kgo0ywCDFCvtNvKt2tIA3mPF0i aXA6K_uBJ20kgZxe4VD

Not that I have a great frame of reference but I've driven both BMW and Lexus and I absolutely loved driving the Lexus. If I ever make enough money I'll probably try to buy a Lexus sedan or a Hyundai Genesis if they're still a great bang for the buck luxury car by then.


Well I'm going shopping for a car for my wife this weekend. And I know she wants a Lexus.

We'll see. My signing bonus wasn't exactly Lexus worthy but whatever...but where the hell am I gonna find a ribbon big enough to wrap around a car?

Get her a conflict diamond then when she's so happy about what you got her break the story about where it came from. She'll be so distraught she'll never want anything expensive again.
-Dirtbag, top notch marriage councilor.