Ford Tops in Vehicle Residual Value

After surpassing Toyota in quality (according to JD Power), now they beat Toyota in another key category:


Ford Tops in Vehicle Residual Value
December 22, 2009, 3:21 pm EST

After 36 months in service, the projected resale value of 2010 Ford vehicles (Ford, Lincoln and Mercury) has gone up by an average of $1,310 per vehicle compared to the 2009 model year. This is the largest increase compared to other automakers based in the U.S.

Ford accredited its improved quality and design as well as fuel economy in vehicles for the increase in residual value. For example, the redesigned 2010 Ford Taurus' projected average resale value after 36 months in service exceeded the 2009 Taurus by $4,862.

Further, some of Ford’s vehicles have succeeded in defeating Asian automakers, including Toyota, based on residual value after 36 months in service. For example, the 2010 Ford Fusion midsized sedan has been expected to be worth more than the 2010 Toyota Camry by $687. The residual value of the 2010 Ford Flex full-sized crossover also commands a $1,800 premium over the Toyota Highlander.

Last month, Ford succeeded in sustaining its strong position in the U.S. by posting flat sales at 122,846 vehicles. The automaker’s sale of crossovers, which imitates SUVs but with a higher fuel-efficiency, grew 26%. Its car sales rose 14%, driven by a fuel-efficient product line.

Ford’s auto sales in Europe’s 19 core markets have leapt 19.8% to 113,100 vehicles in November. This resulted in a year-to-date market share of 9.1% for the company, the highest since 1999.


Ford Tops in Vehicle Residual Value -- Seeking Alpha (http://seekingalpha.com/article/179464-ford-tops-in-vehicle-residual-value)



Yet, the old stereotypes still get repeated by the Japanese car fans.

Ford has made a heck of a comeback.

Yes they have. I've owned my Ford for 9 years now, but have no major problems (just alternator and leaky water pump, common and easy repairs), so I haven't had a reason to replace it. Probably will in the next couple of years, but they've been doing great for a while now. Toyota has been on a bit of a downslide with quality (Comsumer Reports was exposed to be re-using old quality surveys on Toyotas for a few years while newer models were having more issues).

It's amazing how people have the stereotypes in their minds and can't be changed...Toyotas and Hondas = Good, Fords = Bad!

The best part about Ford's story, they refuse to take Government handouts/bailouts...they're doing it all on their own.


Don't you have a Fusion, Matty? Love those cars.

Yeah I still have my Fusion, great car. Yup it's funny how people still stick up their nose when you say you drive a Ford. I'll probably be all over the 2011 Edge when it comes out.

I wish I could afford a new Taurus SHO. :drool:

I wish I could afford a new Taurus SHO. :drool:

I saw one on the road the other day and it looks pretty damn nice.

I had to get rid of my Ford Explorer when I purchased my new boat as it was not big enough to handle a larger boat. I had 236,000 miles on that truck with no major work ever done to the truck. I also did alot of towing my older boat around with the truck and the trans still worked great. I got a wopping $500 for the truck but it paid for itself over the 8 years. My dad owned the truck before me and it was his third explorer but as he lloks to buy another SUV he was not impressed with the new ford explorer.

I drive a Toyota 4Runner 2007 with 45k miles on it, no problems to date but at this same point in any cars life there really should be no major problems.

I believe Toyota and Honda make a better car and this is from hands on experience with them both driving them and working on them.

I also believe Ford has come along way not only in quality but styling. I think they have some really sharp looking cars/trucks out right now.

With all that said the largest variable in determining the quality of a car/truck is how well it has been maintained by it's owner. If you don't care for your car it doesn't matter if it was built in China, USA, or the moon it will not last.

drive American. always have, always will. but it is really good to hear about the comeback. my wife has always had Honda's. and we have never had any problems with them. good to see we can agree on something buster:)
BTW, i drive a 2003 Chevy Tahoe. one of the best vehicles i have ever owned

The new Lincoln MKZ looks awesome, and it parks itself. Retardproof. I need one.