NFL is not-for-profit, huh?

I realize that non-profits can pay their employees. Schneed answered the question I was looking for. Sorry I wasn't a bit more clear.

So who gets the billions and billions off of the tv deals? Who gets the millions to be called the official beer, cell phone provider, clothing apparel, etc of the NFL?

So who gets the billions and billions off of the tv deals? Who gets the millions to be called the official beer, cell phone provider, clothing apparel, etc of the NFL?

its all stuck in a revenue pool and shared equally among the 32 teams, as is the cash paid by teams who are under the nfl minimum team salary. if you don't want to pay players, you're forced to pay the league instead.